Magnolia Soap & Bath Co was founded by Magen Bynum in 2016 after searching for a plant based alternative to our daily soaps, laundry soap, and lotions once she had her first child. Elizabeth Anne was allergic to anything with harsh smells and most lotions, no matter how free and clear they were. After lots of prayers and ingredients, new recipes were created to replace everyday products that were purchased at big box locations. We found plant based ingredients, pthalate-free fragrances, and Elizabeth Anne's sensitive skin loved each other & decided to start sharing with others about the goodness of plant based ingredients.